Privacy Policy

Last Updated: 7th July 2026

This Privacy Policy explains how ALEMANNI Private Limited (referred to as “TRAKSIFY”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data. We are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR) (EU), the California Consumer Privacy Act (CCPA/CPRA) (US), and the Personal Data (Privacy) Ordinance (PDPO) (Hong Kong).

Data Controller: ALEMANNI Private Limited, Unit A-E, 23/F, Billion Plaza II, 10 Cheung Yue Street, Cheung Sha Wan, Kowloon, Hong Kong (SAR).

1. The Information We Collect

We collect only the personal data necessary to provide our services. This includes:

Identifiers: First and last name, email address, phone number, and IP address.
Service Data: Information needed to deliver the services and functionalities you request (e.g., location data for tracking, device information).
Usage Data: Information about how you interact with our website and mobile applications (e.g., pages viewed, clicks, crash logs).
Commercial Information: Records of products or services purchased, obtained, or considered.

Cookies and Tracking: We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, and for marketing purposes. You can manage your cookie preferences via our cookie banner or your browser settings.

2. How We Use Your Personal Data

We use your personal data for the following business and commercial purposes:

To provide, maintain, and improve our services.
To process transactions and send related information, including confirmations and invoices.
To communicate with you, respond to your inquiries, and provide customer support.
To send you technical notices, updates, security alerts, and support messages.
To personalize your experience and deliver content relevant to your interests.
To detect, prevent, and address technical issues, fraud, or other illegal activities.
To comply with legal obligations.

3. Legal Basis for Processing (EU GDPR & HK PDPO)

We process your personal data based on one or more of the following legal grounds:

Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.
Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving our services, preventing fraud) provided that such interests are not overridden by your data protection rights.
Legal Obligation: Processing is necessary to comply with a legal obligation to which we are subject.
Consent: We will obtain your explicit consent for specific processing activities, such as direct marketing and the use of certain non-essential cookies.

Some personal data is mandatory to provide our services. If you cannot or will not provide complete and correct information, we may not be able to serve you.

4. Direct Marketing (Specific to Hong Kong PDPO)

We intend to use your personal data (such as your name, email address, and phone number) for direct marketing of our products, services, events, and promotions.

We will not use your data for direct marketing unless we have received your separate, explicit opt-in consent.
We will provide you with a clear and accessible mechanism to opt-out of direct marketing communications at any time.
Every marketing communication we send will include a clear “unsubscribe” or “opt-out” link.

You can manage your communication preferences via the App Settings > Notification Control or by contacting us directly.

5. Data Security

We implement appropriate physical, electronic, and managerial safeguards to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security audits.

Children’s Privacy: Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

Data Breach Notifications: In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant supervisory authorities within 72 hours of becoming aware of the breach (as required by the GDPR) or as required by applicable local law.

6. Sharing with Third Parties & International Transfers

We may share your personal data with trusted third-party service providers (e.g., cloud hosting, payment processors, analytics, customer support) who assist us in operating our business. These parties are contractually bound to process your data only on our instructions and in compliance with strict data protection standards.

International Transfers: Your data may be transferred to, stored, or processed in countries outside of your jurisdiction of residence (including Hong Kong, the EU, and the US). Whenever we transfer your personal data to a third country, we ensure an adequate level of protection is in place, such as using Standard Contractual Clauses (SCCs) approved by the European Commission or ensuring the recipient is certified under the EU-US Data Privacy Framework.

Sale of Data: We do not sell, rent, or share your personal data with third parties for their own marketing purposes without your explicit consent.

7. Data Retention

We retain your personal data only as long as your account is active or as necessary to fulfill the purposes outlined in this policy, to resolve disputes, and to enforce our agreements. When we no longer have a legitimate business need to process your data, we will securely delete or anonymize it.

Consent Renewal: In compliance with applicable laws, every 12 months from your first visit or interaction, we will renew your consent for specific processing activities (such as cookies and direct marketing) through a pop-up banner or other prominent notice.

8. Your Privacy Rights

EU/UK GDPR Rights: You have the right to:

Access – Request a copy of your personal data.
Rectification – Correct inaccurate or incomplete data.
Erasure – Request deletion of your data (subject to legal obligations).
Restriction – Limit how we use your data.
Portability – Receive your data in a structured, machine-readable format.
Objection – Object to processing based on legitimate interests or direct marketing.
Withdraw Consent – Withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

US (CCPA/CPRA) Rights: If you are a California resident, you have the right to:

Know the categories and specific pieces of personal data we have collected about you.
Delete your personal data (subject to exceptions).
Correct inaccurate personal data.
Opt-Out of the “sale” or “sharing” of your personal data for cross-context behavioral advertising.
Non-Discrimination – We will not discriminate against you for exercising any of your privacy rights.
Limit Use of Sensitive Data – We do not use or disclose sensitive personal data for purposes other than those permitted by law.

Hong Kong PDPO Rights: You have the right to:

Access and request a copy of your personal data.
Correct inaccurate or incomplete data.
Opt-Out of direct marketing communications.

To exercise any of these rights, please contact us. We will respond within the timeframes required by applicable law (usually 30 days).

9. System Notifications

Users can opt out of tracking notifications at any time via App Settings > Notification Control. This section allows you to manage WhatsApp, email, and app notifications triggered by the TRAKSIFY platform. Notifications are sent only as per your configured preferences and for no other purpose.

10. Contact Us

If you have any questions, concerns, or requests regarding your personal data, please contact us:

Attention: Customer Services Manager
ALEMANNI Private Limited
Unit A-E, 23/F, Billion Plaza II,
10 Cheung Yue Street,
Cheung Sha Wan, Kowloon,
Hong Kong (SAR)

You may also contact us online to request access to, correction of, or deletion of your personal data.

Thank you for trusting TRAKSIFY.

Last update: 7th July 2026